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Strategy 
Marketing
Electrona: Powering your electric dream
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Services:
- Digital Marketing
- Digital Strategy
Brief:
Electrona is a Tasmanian company firmly focussed on the future. They partner with business and community on energy projects and are specialists in Electric Vehicle (EV) infrastructure, including EV charge station design, delivery, and operations.
Working already with companies, councils and individuals, Electrona came to Kings Digital for help with expanding their reach to more individual homeowners who need EV charging stations.
How we worked together:
Kings Digital created a digital strategy backed by extensive research into their potential customer segments and an understanding of their business and specific needs. We created positioning that allowed us to compete effectively in a tight market without compromising on the client’s values.
Our implementation of the strategy included targeted Google and Meta Ads and creating landing pages integrated with HubSpot’s CRM. The result was a notable increase to their customer base and optimised conversion rates.
The numbers:
In one three-month campaign we were able to exceed their lead target while achieving the following stats:
We worked across:
With detailed reporting we were able to keep the client fulling informed on the success of the campaign. Our effective reporting also allowed us to keep adjusting and identifying areas of improvement including optimising conversion rates by analysing user interactions.
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