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Design 
Marketing 
Development
Annual family-friendly outdoor food festival
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Services:
- Digital Marketing
- Digital Strategy
- Web Development
Brief:
Taste of Summer is the summertime event that brings everyone together. The annual family-friendly outdoor food festival breathes life into the Hobart waterfront at the end of each year. This vibrant Tasmanian institution draws thousands of food lovers each year to enjoy over 75 stalls featuring local eateries, breweries, distilleries, and wineries.
We’ve had an ongoing relationship with Taste of Summer for the past few years providing digital marketing campaigns to drive ticket sales and increase awareness of the event.
How we worked together:
Our data-driven strategy and multi-channel approach generated high visibility and engagement, significantly increasing interest and interaction with the festival’s content.
Our data-driven strategy and multi-channel approach generated high visibility and engagement, significantly increasing interest and interaction with the festival’s content.
Our Approach:
Data-Driven Strategy
Utilised Meta Ads to drive large-scale awareness throughout the state and boost ticket sales, focusing heavily on data compared to traditional offline channels.
A/B Testing
Conducted A/B testing of copy and creative to identify the best-performing ads.
Remarketing Campaigns
Implemented remarketing campaigns shortly before the festival to re-engage potential attendees.
EDM Campaigns
Launched email direct marketing (EDM) campaigns leading up to the event to keep the audience informed and engaged.
The numbers:
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