Digital Strategy

Creating en effective strategy with a plan for implementation is something we love to do. Having specialists in all areas of digital means we can look at the whole picture for you and you don’t have to know everything.

Lets Talk Strategy

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We research everything when we’re creating a strategy for you. You’ll find us digging through the data, finding efficiencies and planning a guide for your growth. Afterall, it’s not an adventure without a map.

Our strategic process

Research

We start all strategy work with thorough research and a desire to understand as much as possible.

This involves multiple conversations and often workshops, before we even start the thinking process.

We work with you to define what metrics are incorporated into your strategy and agree to a set of goals for the strategy.
A detailed, ongoing report generally gets created for you at this stage.

We research the channels that are relevant for your business. This involves a detailed review of your digital assets and often involves stakeholder interviews as well.

Develop

We develop a strategy that aligns with your business plan and provides a detailed and straightforward map.

The last thing we want is to create a comprehensive strategy document that doesn’t get used. For this reason, we create a detailed plan for the first 6 or 12 months that you can feel confident about executing (or we can help you).

A collaborative process, we work with you to develop a strategy that lets you visualise a path your goals.

Implement

We want to see you grow and succeed. For this reason we will work with you to implement your digital strategy or guide you through the plan.

We offer pragmatic approaches to get started with your strategy, striking a balance between using our specialists and your team where possible.

Having the right reporting in place means we can review progress together. We always want our clients to have full visibility on how their strategies are working, allowing you to make confident decisions on the future.

Refine

We know that a strategy is created with the best of intentions, but things change.

Our strategies are created with flexibility in mind so you can adjust quickly without slowing down.

We like to build ongoing relationships with our clients. It is always rewarding to see the outcomes of our strategies and how they contribute to the growth or success of our clients. By continuing to work together we get the benefit of adapting and adjusting your strategy as things grow.

Digital strategy questions

A bit more information about digital strategy and some of the questions we often get asked.

Do we need to know exactly what we want?

No. The best strategies start with one or multiple challenges. Often we can define the complete scope of a project or marketing plan while creating your strategy. This allows us to work together to define your goals and to create a plan to achieve it.

Is Strategy marketing focussed?

Not always. We often look at your complete digital presence but strategy can also be very focused on a particular challenge including:

Restructuring your website
User research
Launching a new brand online
Merging brands online
Conversion rate optimisation

to name a few.

Can you offer strategy as a stand alone service?

Yes we can. We always like working with clients in an ongoing capacity but we do offer digital strategy as a once-off service.

Don’t just take it from us.

Take it from the 70% of clients who work with us on an ongoing basis.

Building relationships is something we like doing. If we’re always working on improvements with you then we know we’ve got it right.

John Saunders
/ CEO Castella Australia

The Kings Digital team are a great resource for our company. Their ability to create and implement strategies with clearly observable and measurable outcomes is hard to find – we’d highly recommend Kings Digital.
Stephen and Josh
/ Directors of Electrona

Electrona decided to launch our residential EV charger installation services Tasmania-wide. We engaged Kings Digital to devise, orchestrate and steer an online advertising and marketing campaign. Kings Digital provided clear advice and capable services including setting up online marketing accounts, devising and purchasing online advertising, assistance establishing our customer management platform, creating landing pages and online forms, as well as scheduled monitoring and reporting of customer engagement and conversion. The launch was successful, and we will engage with Kings again for future campaigns.