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Strategy 
Design 
Marketing 
Development
Reimagining Health Insurance in Tasmania
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Services:
- Digital Design
- Digital Marketing
- Digital Strategy
- Web Development
Brief:
St Lukes is a leading Tasmanian brand that is instantly recognisable across the State. A private health insurer with a vison to make Tasmania the healthiest island on the planet, St Lukes are focussed on providing community value through custom built community spaces, events and member programs.
With digital a key aspect of their success, we have worked with them to create a new website, a comprehensive digital strategy and have now also become their digital marketing agency.
The Website:
The website project was a large undertaking that involved all parts of the Kings Digital team, from strategy, design, development, content and marketing. Our biggest build to date, we pushed through a tight timeframe to deliver the project on budget and on time so that they could move away from their previous platform.
To add to the complexity we also squeezed a new website for a brand that St Lukes underwrites – Astute Simplicity Health into our project timeframe!
A headless build, the new St Lukes website is a vast improvement from their old site and provides the following:
- A clean, modern and user friendly design
- A Cover Selector that is easy to use and API integrated
- Loading times that are 5x faster compared to the previous site.
Marketing:
As we worked with the team for the website, it became clear that what we offer in digital strategy and digital marketing would be a perfect fit for St Lukes as they expand their digital presence.
Built on a relationship of trust and understanding of how their business works, we took a deep dive into their digital touch points. We then created a strategy with a clear roadmap and digital metrics that directly align with their internal key figures.
We are really happy to be working with St Lukes in an ongoing capacity across their general digital marketing strategies, their campaigns and evolving strategies. We’re using some of the following platforms to deliver on our strategies:
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